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Learn the terms

New to sourcing manufacturing, or new to CTRL Market specifically? These are the terms you'll run into everywhere on the site — on a manufacturer's directory listing, on a product card, on a quote, or in your buyer portal. Here's what each one actually means.

Jump to: Private Label White Label Modified White Label Custom MOQ Verified Badge CTRL Payment Protection
Company capability

Private Label

The manufacturer makes the product — often to a formula they already produce, sometimes with more input from you than a straight White Label order — and packages it under your brand name only. In practice, a lot of manufacturers use "private label" and "white label" almost interchangeably, so always confirm directly with the manufacturer exactly what's included (the formula itself, how much you can change it, minimum order quantity, and packaging) before you commit.

Company capability

White Label

The manufacturer already has a finished product made. You put your brand's label on it — nothing about the formula changes. It's the fastest path to a real, sellable product since there's no formulation step to wait on.

On CTRL Market: a White Label product shows an instant per-unit price plus MOQ and lead time up front — no quote needed.
Product type

Modified White Label

Same starting point as a White Label product, but you get to adjust it before it's made — typically flavor, or a short list of ingredient or packaging choices the manufacturer offers.

On CTRL Market: you build your own version of the formula and get an instant starting price plus MOQ and lead time — the exact price can move a little depending on what you customize.
Product type

Custom

You bring your own full formula or product concept from scratch, and the manufacturer quotes it individually — there's no existing base product to start from.

On CTRL Market: there's no instant price shown — you fill out a formula sheet, and the manufacturer responds directly with feasibility, pricing, and lead time.
Ordering

MOQ (Minimum Order Quantity)

The smallest quantity a manufacturer will produce in a single run. It exists because setting up a production line has a real fixed cost, so factories need a minimum batch size to make a run worthwhile.

On CTRL Market: every listing discloses its real MOQ up front, so you can tell before you ever reach out whether a factory fits a first order or a scaling reorder.
Trust

Verified Badge

An optional upgrade, not a requirement to use the site. A Verified Manufacturer has had its facility, registration, and certifications checked directly. A Verified Buyer has had its business registration confirmed. Either way, verification is entirely optional right now — unverified accounts can fully browse, see pricing, message, and order.

On CTRL Market: the badge is shown clearly on a profile either way, so the other side can decide for themselves how much weight to give it.
Orders

CTRL Payment Protection

When you pay for an order, the funds are collected and held by CTRL Market (through Stripe) rather than paid out to the manufacturer right away. Once your order arrives, you get an inspection window to confirm it matches spec. If it doesn't, we hold the funds and step in to help sort it out — a refund, a replacement run, or a partial credit, depending on what actually happened — instead of releasing an automatic payout to either side.